Direct Marketing is not just about “junk mail”. In fact, it covers any form of straight communication between business and customer. There are many tools that can be used to ensure your direct marketing personal message is aimed at the right market. Not all direct marketing tools will be suitable for your product or service and it is our task to plan and manage your direct marketing campaign, on time and within budget.
You’ve got something to say, so let us get it out there.
As an agent we have built strong relationships with many specialist media providers and our clients are always delighted with the savings that we can negotiate on their behalf through our buying power.
Data Order – Direct Marketing Licensed Lists
Many business owners are unaware of the strict legislation that surrounds direct marketing such as mailing and telemarketing lists. Help is at hand. All data provided is fully licensed and TPS/MPS checked for your convenience and peace of mind. Are you GDPR Compliant?
Telemarketing & Direct Mailing Marketing Activity
Business or consumer licensed data for a telemarketing campaign, selecting: for example
- Geographical areas
- Industry Sector
- No of employees
- Named Contacts & Email where availalbe
- Home Owners
- Level of household income
We can also supply specialist data for targeted campaigns: for example
- New businesses that have recently started
- Change of Ownership
- Types of vehicles owned
- What newspapers people read
- What consumers do in their spare time
What is the Telephone Preference Service (TPS)?
TPS is a service that prohibits “Cold” or “Sales” calls being made to certain numbers and businesses. Clients must be aware of this as failure to comply can result in fines of up to £5000. We cleanse your database regularly, ensuring that leads contacted are not TPS registered and safe to call.
If you have an ongoing relationship with a company then TPS does not apply. However, you must not call them if they have asked you not to call again. The same rules apply even if they are not TPS registered.
MPS is the Mailing Preference Service and works in the same way.
Telemarketing – Straight Talking Communication
Route Marketing staff are not a telesales call centre; they are a marketing team that uses the phone as a vehicle for lead generation. This is telemarketing.
Since 2001, we have engaged in telemarketing to provide a long-term quality lead generation process, not a short-term “numbers game”. Telesales is working from A to Z, telemarketing is contacting A until he is ready to buy whilst putting B aside if they are going to waste your time.
The team provides our clients with opportunities to meet with potential prospects or obtain the final sale over the phone and act as though we are where you are based.
Based in Kent and London, we work for clients across the UK and are adept at understanding your local regions.
Our account managers only work with clients who want to be provided quality telemarketing appointments and referrals and who are committed to maximising their lead generation and sales potential.
As standard: GDPR Compliant Practices between both parties – You the Data Controller and Us the Processor
Both Controller and Processor must meet their Article 28 obligations
Which responsibilities and liabilities do controllers have when using a processor?
Controllers must only use processors that can give sufficient guarantees they will implement appropriate technical and organisational measures to ensure their processing will meet GDPR requirements and protect data subjects’ rights. Controllers are primarily responsible for overall compliance with the GDPR, and for demonstrating that compliance. If this isn’t achieved, they may be liable to pay damages in legal proceedings or be subject to fines or other penalties or corrective measures.
What responsibilities and liabilities do processors have in their own right?
In addition to its contractual obligations to the controller, a processor has some direct responsibilities under the GDPR. If a processor fails to meet its obligations, or acts outside or against the controller’s instructions, it may be liable to pay damages in legal proceedings or be subject to fines or other penalties or corrective measures.
A processor may not engage a sub-processor’s services without the controller’s prior specific or general written authorisation. If authorisation is given, the processor must put in place a contract with the sub-processor. The terms of the contract that relate to Article 28(3) must offer an equivalent level of protection for the personal data as those in the contract between the controller and processor. Processors remain liable to the controller for the compliance of any sub-processors they engage.
We also provide the following as part of our contract:
- Detailed monthly activity reports
- Professional copywritten sales letters and e-mails
- Managed appointment diary
- Regular contact
- Personal Service with Telemarketing Executives working on your account
Have you updated your records with the correct Lawful Basis of processing personal data?
In order to begin your campaign we must discuss what industries and data to contact and consider if your company branding is portraying the correct image? Both these points will play a massive part in the success of your campaign. Is your website up to date? Have you a sales database or list you work from?